Articles

In the coming days, weeks and months, we will keep on adding articles on search engine optimization/marketing, Internet Marketing and web site analytics etc.  So, please visit the page from time to time.

An Intro To Search Engine Optimization (SEO)

Search Engine Optimization is a set of methods aimed at improving the ranking of a web page. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Optimize Your Site Inc. works hard to significantly improve your site search engine ranking by doing the following.

  • Keyword Research
  • Website Copywriting
  • Optimization of individual web pages
  • Building links

Why is My Site Not Ranking Well?

There could be quie a few reasons as to why your web site is not ranking well. Here, I will list a few of them.

  • Spam: does your site currently utilize some tactics that may be causing ranking penalties by search engines?
  • Optimization: is your site properly optimized for your target keyword phrase(s)?
  • Does your web site has an effective title tag?
  • Design: is your site using aggressive design techniques that may be limiting your ranking potential?
  • Content: does the site need more textual content or does it need to be stated better?
  • Have you updated the content of the web site lately?
  • Structure: could your site be structured in a more effective manner?
  • Popularity: does Yahoo or Google see a healthy number of relevant backlinks to your site?

Steps To  A Great Search Engine Optimization Campaign

Following are the main steps involved in optimizing a web site from start to finish. Please go through them, judge what is best in your situation and, then act.

  • Research and register a domain name
  • Develop relevant content and finalize a search engine friendly design
  • Submit to DMOZ, Yahoo and other important directories
  • Develop a great link bait strategy, and implement at least one good link target into your site per week, if not per day
  • Issue a press release if possible on the launch day
  • launch an article or content distribution campaign highly relevant to your industry, with a link back from the article(s)
  • Contact bloggers who may be interested in the site launch - let them see the press release, give them a sneak peek, get them interested in what business you are in
  • Begin recruiting affiliates for your affiliate program as early as possible
  • Tap into your business networks, your friend networks, your social networks - get friends to mention your launch and your site on their site or blog
  • Use Google Adwords and other PPC services if possible, to get the word out on your new site
  • Make sure that all offline advertising - your brochures, business cards, pamphlets etc. your web site URL
  • Get Google Analytics (a free and great analyics service launched by Google) to track visitors, leads, your conversion funnel, and your sales revenues.

 

Methodology of SEO  
   
Basic Information about SEO  
Here is a basic introduction on the relevance of your web site design to search engine optimization, and how keywords should come into play in your web site content. This is a great SEO resource for any web designer and persons related to search engine optimization industry.  
     
Site Content and Keyword Optimization  
The only reason people ever visit your site is to look at or use the content of your site. No matter how good looking the pages are, without quality content your visitors won’t hang around long. In fact they evaluate your site within seconds, and if you haven’t already got their attention then you are going to lose them.  
     
A vital part to search engine optimization is using a good keyword density to let the search engines know that your site is relevant to that keyword. You should use a minimum of 400 to 500 words for any page on your site, and you should try to use a density of around 5%.  
     
Site Design  
Your site design is not only important to your visitors, it is also important to search engine spiders. You need to include either a site map or even better you should have static link menus on every page to interlink every page. This is an important SEO resource tip. Internal links are considered good form for the spiders; they help them navigate around the site and index all the pages within your website. Keep it simple but effective and your visitors and the search engines will love you for it.  
     
Navigation Scheeme  
A sound website linking strategy is vital to the success of any website. A good strategy means higher visibility in the search engines and more targeted traffic to your site. A poor strategy means your site will be virtually invisible to the search engines and you will miss a vital stream of targeted traffic to your site.